Privacy Policy

Last updated: November 16, 2025

This Privacy Policy explains how Universal Home Improvement (Illinois Roofing License #104.016373), (“Universal Home Improvement”, “UHI”, “we”, “us”, or “our”) collects, uses, and shares information when you visit or use our website and related services (collectively, the “Service”).

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Definitions

For the purposes of this Privacy Policy:

• “Account” means a unique account created for you to access our Service or certain parts of it.
• “Company” refers to Universal Home Improvement, headquartered at 7887 E Belleview Ave, Suite 1100, Englewood, CO 80111, with offices and operations in multiple U.S. states including, but not limited to, Colorado, Illinois, Iowa, Kansas, Minnesota, Wisconsin, Arizona, Kentucky, Indiana, Ohio, and Texas.
• “Country” refers to the United States of America.
• “Device” means any device that can access the Service such as a computer, smartphone, or tablet.
• “Personal Data” means any information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with an individual.
• “Service” refers to our website located at https://www.uhi4u.com/ and any related online services, forms, or digital properties operated by Universal Home Improvement.
• “Service Provider” means any natural or legal person who processes data on our behalf, such as hosting providers, analytics providers, advertising partners, call centers, and email marketing platforms.
• “Usage Data” refers to data collected automatically, either generated by your use of the Service or from the Service infrastructure itself.
• “You” means the individual accessing or using the Service, or the company or other legal entity on whose behalf such individual is accessing or using the Service.

2. Information We Collect

2.1 Personal Data You Provide

When you interact with our Service, for example by submitting a contact form, requesting an estimate, scheduling an inspection, signing up for communications, or calling us, we may collect Personal Data such as:

• Name
• Email address
• Phone number
• Property address (street, city, state, ZIP code)
• Preferred contact method and time
• Details you choose to provide about your roofing, restoration, or property needs
• Information you provide when you respond to marketing or promotions
• Social media profile information if you contact or interact with us via our social media pages

You are not required to provide Personal Data, but certain features of the Service may not be available if you choose not to.

2.2 Usage Data

We may automatically collect Usage Data when you access or use the Service. This may include:

• Internet Protocol (IP) address of your Device
• Browser type and version
• Device type, operating system, and unique device identifiers
• The pages of our Service that you visit
• The time and date of your visit and time spent on those pages
• Referring website or source (for example, if you arrived from a search engine or social media ad)
• Other diagnostic and technical data

2.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies such as pixels, tags, and scripts to:

• Operate and secure the Service
• Remember your preferences and settings
• Analyze how the Service is used
• Support advertising and remarketing efforts

Cookies are small files placed on your Device. You can set your browser to refuse cookies or to indicate when a cookie is being sent. If you disable cookies, some parts of the Service may not function properly.

3. How We Use Your Information

We may use the information we collect for the following purposes:

• To provide and maintain the Service including responding to inquiries, scheduling inspections, performing roofing and restoration services, and operating our website.
• To communicate with you including responding to your requests or questions, sending appointment reminders, project updates, and important notices related to services you requested.
• To send marketing communications including promotions, special offers, newsletters, and information about our services that may be of interest to you, where permitted by law. You may opt out at any time.
• To improve our website and services including monitoring usage, performing analytics, troubleshooting issues, and enhancing the user experience.
• To support advertising and remarketing including showing you relevant ads about our services on third party websites, apps, or platforms based on your interactions with our Service.
• To comply with legal obligations including record keeping, tax, accounting, and regulatory requirements.
• To protect rights, property, and safety including preventing fraud, abuse, and other harmful activities, enforcing our terms and policies, and protecting our customers and the public.
• For any other purpose disclosed to you and with your consent, when you consent to a specific additional use.

4. Sharing of Your Information

We may share your Personal Data in the following situations:

• With Service Providers We may share information with third party vendors who perform services on our behalf, such as hosting, analytics, advertising, call handling, email delivery, and customer support. These Service Providers are authorized to use your information only as necessary to provide services to us.
• Business transfers If we are involved in a merger, acquisition, asset sale, financing, reorganization, or similar transaction, your information may be transferred as part of that transaction.
• Legal requirements We may disclose your information if required to do so by law or in response to valid legal requests by public authorities, such as a court or government agency.
• To protect rights and safety We may disclose information when we believe it is necessary to protect our rights, property, or safety, or that of our customers, employees, the public, or others.
• With your consent We may share your information for any other purpose disclosed to you with your consent.

We do not sell your Personal Data for money. Some of our use of analytics and advertising partners may be considered a “sale”, “sharing”, or “targeted advertising” of Personal Data under certain state privacy laws. You may have the right to opt out of such activities as described below.

5. Analytics and Advertising

We may use third party analytics and advertising partners, such as Google Analytics, Google Ads, Meta (Facebook and Instagram), and other similar services, to:

• Measure and analyze traffic and usage patterns
• Understand how visitors interact with our website and marketing
• Serve you ads based on your browsing history, interests, and interactions with our Service (remarketing or retargeting)

These third parties may use cookies, pixels, and other technologies on our website and on other sites to collect information about your online activities over time and across different websites.

You can learn more about controlling interest based ads through tools such as:

• Network Advertising Initiative opt out: http://www.networkadvertising.org/choices/
• Digital Advertising Alliance opt out: http://optout.aboutads.info/

You can also manage certain advertising preferences through your browser and mobile device settings.

6. Data Retention

We retain Personal Data for as long as reasonably necessary to:

• Provide services to you and maintain our relationship
• Comply with legal, tax, accounting, and regulatory obligations
• Resolve disputes and enforce agreements

Usage Data is generally retained for a shorter period, unless it is used to strengthen security, improve the functionality of our Service, or we are legally required to retain it longer.

7. Data Security

We use reasonable technical and organizational measures designed to protect your Personal Data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.

However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on where you live and applicable law, you may have some or all of the following rights regarding your Personal Data:

• The right to access the Personal Data we hold about you.
• The right to correct inaccurate or incomplete Personal Data.
• The right to request deletion of your Personal Data, subject to certain legal exceptions.
• The right to opt out of receiving marketing emails. You can do this by following the unsubscribe instructions in our emails or by contacting us.
• The right to limit or object to certain processing activities, where such rights are provided by law.

You can exercise these rights by contacting us using the information in the “Contact Us” section below. We may need to verify your identity before responding to certain requests.

9. State Specific Privacy Rights

Residents of certain U.S. states, including but not limited to Colorado, Iowa, Texas, Minnesota, and, starting January 1, 2026, Kentucky, may have additional privacy rights under their state’s consumer data privacy laws. Depending on your state of residence and subject to certain exceptions, these rights may include:

• The right to confirm whether we process your Personal Data.
• The right to access and obtain a copy of your Personal Data.
• The right to request correction of inaccurate Personal Data.
• The right to request deletion of your Personal Data.
• The right to opt out of:
  • Targeted advertising,
  • The “sale” of Personal Data,
  • The “sharing” of Personal Data with third parties for certain purposes, and
  • Certain types of profiling that produce legal or similarly significant effects.

We do not sell your Personal Data for money. However, some of our advertising and analytics activities may be considered a “sale”, “sharing”, or “targeted advertising” under certain state laws.

How to Exercise Your State Specific Rights

If you are a resident of one of these states and wish to exercise any applicable privacy rights, you may contact us at:

Email: info@uhi4u.com
Subject line: “Privacy Request”

Please tell us:

• Which state you live in, and
• Which right you wish to exercise.

We will verify your request and respond within the time period required by applicable law, typically within 45 days, with the possibility of an extension where permitted.

If we deny your request, you may have the right to appeal our decision. Instructions on how to submit an appeal will be included in our response where required by law.

You may also designate an authorized agent to submit certain requests on your behalf, where allowed by law. We may request additional information to verify both you and your authorized agent.

Do Not Sell or Share / Targeted Advertising Opt Out

If you wish to opt out of targeted advertising or the “sale” or “sharing” of your Personal Data as those terms are defined under applicable law, you may contact us at info@uhi4u.com with the subject line:

“Do Not Sell or Share My Personal Information”

We will honor your request as required by applicable law.

10. Children’s Privacy

Our Service is not directed to children under the age of 13, and we do not knowingly collect Personal Data from children under 13. If you believe that a child under 13 has provided us with Personal Data, please contact us and we will take steps to delete such information as required by law.

11. Third Party Websites and Services

Our website and communications may contain links to third party websites, social media platforms, or services that are not operated by us. We are not responsible for the privacy practices or content of those third parties.

We encourage you to review the privacy policies of any website or service you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page.

Any changes are effective when posted on this page. Your continued use of the Service after changes are posted means you accept the updated Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, you can contact us at:

Universal Home Improvement
Illinois Roofing License #104.016373

Headquarters:
7887 E Belleview Ave, Suite 1100
Englewood, CO 80111

Phone: 888-844-8274
Email: info@uhi4u.com
Website: https://www.uhi4u.com/

We maintain additional office locations in several other states. A current list of our locations is available on our website.